城市品牌评价
城市品牌评价

How to Read 城市品牌评价 PDF

本书认为城市品牌来源于城市顾客对城市环境、城市文化、城市经济和城市传播四个方面的综合感知,进而识别、构建了包含生态适宜度、环境优美度、生活舒适度、人文景观吸引力、亲和力、发展潜力、个人发展空间、城市知名度和城市联想九个指标的顾客视角城市品牌测评体系,为城市管理者开发和管理城市品牌提供了一个科学工具,有助于城市管理者清楚地认识城市品牌建设现状,及时发现城市品牌建设和管理中的问题,明确城市品牌定位的适切性,找准城市定位;明确城市品牌建设方向,强化城市品牌个性;明确城市品牌塑造途径与适合的建设方法;明确城市品牌宣传的有效性,及时发现和调整品牌宣传与实际效果的偏差,提高城市的品牌影响力。

  • Released: November 16, 2020
  • Author: 胜宇 郝
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 601 pages
  • File Size: 3670 KB

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