The best selling author offers surprising, outrageous, useful and honest answers to everything you've ever wanted to know, and more, about automatically collecting customer data and driving sales. From email to texting he covers all the latest ways to automate new sales. He pulls from real life examples covering a broad range of brands including L’Oreal, Nestle, Pepsi, and FOX as well as areas such as movies, airlines, cruises, wine, entertainment, nonprofits, and more. This book is full of photos and pictures on almost every page. It's super easy to read and provides the latest insider tips and secrets on customer data collection. If you are looking for that extra edge, to be that rockstar Marketing Director, this is a must read. From beginners to advanced CRM gurus- everyone will get to go behind the curtain and see data capture from a new perspective. There are plenty of tips on texting to help everyone gain valuable insights. Looking for help? If you need guidance crafting marketing programs which drive sales, contact Johnny’s team at stage14.com/demo